Diamond Learning Center

This site is to help you make an educated decision when it comes to selecting and purchasing your diamond.

When shopping for diamonds and diamond jewelry, it's easy to feel overwhelmed and wary. There are handfuls of industry terms, grades and standards.Our goal is to help make it easy, simply and fun to choose the diamond that is right for you. Take some time to learn about 'The Four Cs', the term used by the diamond industry to refer to the four essential factors that determine a diamonds value: Cut, Color, Clarity and Carat. If you ever wanted to know what makes a diamond sparkle, what the difference is between an inclusion and a blemish, or what the term "Emerald Cut"

Engage in the Diamond Learning Center to find information about important aspects such as diamond certification. Familiarize yourself with the layout and terms listed on GIA and AGSL Diamond Grading Reports. Learn the ins and outs of diamond grading and be aware of how the GIA and AGSL differ in their grading scales and analytical approaches.Having a simple understanding of diamond grading can be a big push in the right direction when it comes to choosing your diamond. These grading scales can help you understand the value of each diamond as it relates to your personal preferences. Some people, for example, are more sensitive to a diamond's color but are willing to compromise on clarity. Others are more concerned with carat weight and cut but don't mind settling on a lower clarity or color grade in order to make the most of their money in stone mass.

Of course, shopping for diamonds isn't the end of the story. Once you've purchased your diamond or diamond jewelry you may still have lingering questions. Learn how to clean and protect your diamond jewelry from wear and tear on our Diamond Care and Precious Metals Education pages, and keep your fine jewelry looking as good as new.